Build Europe
Turn an Asian technology advantage into a credible European platform: enterprise access, partnerships, service, local operations and governance.
- President / MD Europe
- Market & operating model
Global industrial leadership · Strong focus on Asia
I build global growth platforms where technology, markets and execution meet.
Shopfloor-to-boardroom executive with 25+ years across automotive, mobility, industrial technology and transformation — leading growth globally, with a strong focus on Asia.
- 25+
- years in industry
- 150+
- business trips across Asia
- €650m
- sales volume responsibility
Max Brandt
Global Industrial Executive · Author
Mandate focus
CEO / MD · President Europe
Global growth · transformation · Asia focus
Industrial CEO / MDInternational Platform BuildChief Growth / CommercialRobotics & AutomationPE Portfolio LeadershipStrategy & Development
When to call
Complex situations need an operator who speaks every side of the table.
Technology, customer, investor, organization and global markets — translated into decisions and measurable execution.
Transform & grow
Align strategy, portfolio, pricing, organization and execution when growth and transformation have to happen at the same time.
- Industrial CEO / MD
- Special situations
Commercialize technology
Move engineering excellence from prototype and presentation into customer value, repeatable sales and scalable industrial business.
- Chief Growth / Commercial
- Engineering → revenue
Selected impact
Strategy matters when it moves the numbers.
A track record across consulting build-up, materials, automotive systems, global project business and international commercialization.
tonnes of material sales, with profitability improved by four percentage points
global project portfolio under responsibility
portfolio expansion and new-product business
sales volume stabilization responsibility
Industrial substance. Global reach. Leadership under pressure.
Europe ↔ Asia
Global leadership gets stronger when Asia expertise changes decisions.
More than 150 business trips and operational responsibility in Wuhan underpin deep China experience within a broader Asian and global perspective. The work is to understand local speed and systems, translate them without naïveté and turn insight into execution across regions.
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01
Understand market · state · technology · speed
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02
Translate culture · regulation · customer · trust
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03
Accelerate decisions · organization · commercialization
Career trajectory
From material to mobility to market.
A career built in plants, customer rooms, integrations, transformations and growth situations — not in one industry silo.
Materials & automotive manufacturing
Shopfloor, materials, production planning
Sino-European automotive joint venture
Wuhan integration and China operations
Automation · metals · automotive supply
Global projects, sales, pricing and growth
Advanced manufacturing · new mobility
CEO leadership, mobility and special situations
Engineering & transformation consulting
Strategy, engineering and technology commercialization
Leadership principle
“Context before command. Clarity accelerates ownership.”
Author & thought leader
China Speed — Schnelle neue Welt.
“China Speed is neither praise nor accusation. It is an attempt to understand a phenomenon that challenges our familiar speed of thinking.”
A practical and analytical perspective on infrastructure, digitalization, mobility, industrial scaling and the question of how Europe can respond with greater clarity, responsibility and speed.
Featured in leading business media and executive watch lists.
In conversation
Ideas become useful when they survive dialogue.
A podcast excerpt on industrial transformation, mobility and the gap between technological capability and consistent execution.
Podcast excerpt · 1:15 min
Industrial transformation · Mobility · Europe ↔ Asia
The next thesis
Die Langsamkeitsfalle — Blockierte Zukunftskraft.
“Europe does not have a knowledge problem. Europe has an execution problem.”
The manuscript connects productivity, capital, industrial scaling, mobility, regulation, leadership, talent and energy. Its conclusion is democratic speed: clear priorities, shorter learning loops and accountable execution — without authoritarian imitation.
Knowledge
→
Capability
→
Impact
New manuscript
Industrial languages
Breadth without losing industrial depth.
Most effective at the interfaces: OEM–supplier, engineering–sales, Europe–Asia, strategy–execution and crisis–growth.
Selected advisory exposure includes C-level and business-unit mandates in aerospace and logistics.
Automotive & Mobility
Robotics & Automation
Industrial Technology
Global / Asia-Pacific
Metals & Materials
Engineering Services
Technology Commercialization
Advanced Manufacturing
Supply Chain & Logistics
Growth & Transformation
AI-enabled Services
PE Portfolio Leadership
Start a conversation
A complex mandate deserves a clear first conversation.
hello@maxbrandt.net
Available for international executive mandates, transformation situations and selected advisory engagements across Europe, Asia-Pacific and North America.
Professional profile ↗
Ruhr region · Germany